البداية مع ادسنس ابدأ خطواتك الأولي في عالم ادسنس

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Businesses rely on solid marketing strategies to boost sales yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck."Companies really need to pay attention to the effectiveness of their marketing instruments"

Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of various marketing efforts. He created the model with Qiang Liu, an assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University.